Reputation Matters - Business Breakfast

A Tweet and a Post May Harm You the Most...

Why Reputation Risk Should be Top of the List

In 2010, David Jones saw its brand targeted as part of a legal strategy that delivered one of its former employees almost immediate results. BP's oil spill has cost it an estimated $53billion in reputational damage*. Qantas continues to try and rebuild its consumer confidence and insurers are experiencing unprecedented criticism in the wake of the Qld flood disaster.

These are not isolated examples.  Experience shows that reputation crisis is only a stone's throw away for every business. The importance social media sites and corporate internet activity play in the infliction of damage and rebuilding of brand must also be contemplated in any modern risk management program.

Join us for our first Business Breakfast in 2011 and take away 8 top tips to consider when formulating your reputation strategy.

Learn from the experience of others, understand the impact of modern communications and identify how you should allocate key resources to help protect your business from this potentially devastating risk.